It needs to stop, to talk, and preferably to leave a good impression of the sender.

For this upcoming joyful season, we’ve come up with X’mas hampers in disguise of big candies for our clients.

They stop, they talk, and they leave a good impression of WHATEVER … sweet and joyful.

No print ads.

Good.

For these 8 houses are luxury enough to stand on their own.  And to be frank, TV and print media may just be too, massive.

Just when the real estate category (if not the whole ad scene) was flooded with over-styled, over-retouched visuals in the last decade that could be coined as “The Soulless Sameness”, WHATEVER believes it’s time to whisper than to shout, especially for Hillcrest Capital Limited, a high end developer that puts excellence on top of everything else.

The branding process is grounded with words, the naming.

Located on Cape Road on the South of Hong Kong Island, the living area with the heritage of the blue blooded, WHATEVER has come up with a name simple enough to remember, relevant enough to convey layered meanings, and special enough to grasp attention.

We name it as SCape 南崎.  S for Island South.  Cape for Cape Road.  Scape for the fascinating scenery.  All add up to match perfectly with the 8 luxury houses on a secluded location.

One can see the follow-through in the names of the 8 houses – Azura 天築, Marinus 海閣, Cedrus 森居, Novae 星宅, Seleno 月觀, Bloom 薈墅, Nebula 雲臺 and Serra 山舘 (Personally, I think the Chinese counterparts are even more poetic.) .   Brochures and a website are all we have to sell these super-exclusive houses.  On top of just featuring beautiful pictures of interiors, WHATEVER mixes them with well-crafted lines to personify SCape house owners as more intellectual, witty, powerful, sensual, and aware of what’s going on in the world.

Just as sought-after as the 8 houses.

Like KC, Man To is also teaching at School of Design of the Hong Kong Polytechnic University to share his views and experience gained from the real ad world, to be exact, the global ad agencies like Leo Burnett.

In order to keep practising what he preaches, Man To chooses to split his time between the lecture rooms, and the real world of branding.

He is now Head of Art of WHATEVER Branding Inc.

What a beautiful news to us, our clients, and the world at large : )

(Oops! Wish Man To is fine with the default typeface and font size for this blog post…)

Here’s a rule of thumb to all confused parents: When in doubt of opinions, especially conflicting ones, trust facts, and successful cases if available.

CordLife is proud to present its recent successful case regarding cord blood transplant.  Indeed, it’s a Hong Kong’s first.

The anonymous kid was diagnosed with neuroblastoma, a very rare fatal disease, at 18 months of age.  Over the past year, he has received a series of tough treatments at Queen Mary Hospital including tumor removal surgery, chemotherapy, radiation therapy and antibody immunoassay.  And the chemotherapies he underwent were ranked as high-dose ones, which inevitably destroyed lots of normal cells during the processes.

To increase his chance of survival, he needed a stem cell rescue to replenish all normal cells destroyed.  Fortunately, his parents had his cord blood stored with CordLife Hong Kong when he was born.  Which means healthy and perfectly matched umbilical cord blood stem cells required by the transplant were readily available.  Saving his parents time and money searching for the right bone marrow or cord blood elsewhere.  No unnecessary delay before his time-critical operation.

After his final round of chemotherapy, the boy has infused with his autologous cord blood stem cells intravenously in January 2011 at Queen Mary Hospital.  3 months later, the boy was discharged and returned home to start his new life.

From now on, if you, your relatives or friends are going to be parents of new babies, you know what to tell them and whom they should trust.

Cord blood saves lives.  CordLife has the proof.

WHATEVER feels proud to spread this good news with massive MTR wrap.  With headline phrased as “Hong Kong’s first baby born twice, with CordLife.”

Watch this video and you will, “wake up”.

We’re talking about your skin.  To be precise, we’re talking about the thousands, if not millions, of toxic chemicals your skin encounters every second.

If you’re still using those “popular” non-organic skin care products.

Don’t panic.  There’s always light, especially at Beyond Organic.

Just stop using what you’re using.  But don’t expect an overnight cure.  For your skin has been deprived of its self-healing power and natural radiance ever since the first day you applied those non-organic make onto.  So, be patient.  Yet, be determined to stop, right now.

No better time than now.  As the pioneer of the genuine Organic Beauty industry, Beyond Organic has started its first ever S.O.S. aka Save Our Skin week.  From Apr 30 to May 10 of 2011, just bring an empty bottle of any Non-Organic skin care/hair care product of whichever brand,  you can enjoy a discount of $200 with a minimum purchase of $500.

In case you don’t know, skin is the biggest organ of our whole body.  Be its saviour.

Before it’s too late.

It goes without your knowing.

Or when it grabs your attention some day, it might probably be too late to solve.

Cliche as it might sound, prevention is always better than cure.

Let’s do some simple arithmetic.

On average, an Asian woman has 110,000 hair pores.  Let’s assume 90 pieces of hair are lost naturally every day (sounds scary, huh?!),  32,850 pieces will be lost over a year.  If her life expectancy is 80 years, a total of 2,628,000 hair pieces will be lost, for her whole life.  Which is enough to make 23.89 wigs for her own self.

Now you know why most women are afraid of numbers.

Yet don’t worry.  It’s still not too late to preserve our precious hair.

Treat your hair well with organic products.  To be exact, products of an Austrian brand called Less is More.

Developed by an upscale hair salon chain in Vienna, Less is More is just the perfect choice for those who want to make their hair as well as our planet beautiful.  Be it shampoo, conditioner, tonic, hairspray or even serum…all ingredients are certified organic and easily biodegradable.

In the coming decades, may we see more hair on our head, and more trees on our planet.

Originally, Less is More is only available in a few countries in Europe.  Thanks to Beyond Organic for bringing such a hair (and Earth) friendly brand to Hong Kong _/\_

Music to the ears!

To be precise, it should be music to the sensitive skins.

The latest print ad that WHATEVER Branding Inc has created for Beyond Organic serves more than an ad. It’s a research finding that gonna save tons of victims who “suffer” from sensitive skins.

Contrary to popular belief, sensitive skin is not a born or generic problem. Most victims having sensitive or allergic skins are in fact suspects of their own.

Why?

According to the research, 1 out of 5 victims in Asia who perceive their skins as sensitive or allergic are deemed “pseudo-sensitive” skins. Which are mostly caused by prolonged use of cosmetics or skincare containing toxic chemical or artificial ingredients. By the same token, once the victim stops using those harmful cosmetics or skincare and apply the genuinely organic products, the sensitive skin symptoms will be gone with time and the skin can be restored to its original wellness and healthy condition.

Get to a Beyond Organic shop near you and be rescued by this Organic Beauty Pioneer in Hong Kong.

Good karma comes back. Spread this good news to anyone you know having sensitive skin symptoms, they would be very thankful for your little good deed : )

good things come to those who wait.

all whateverians got inspired in the morning of 15 jan 2011.

by “whatever words of wisdom” from our second guest speaker, anothermountainman, aka stanley wong.

“i knew him when he was an award-winning art-based creative director in the ad circle. and now his identity covers graphic designer, photographer, director and artist as well,” says tony wong, creative partner of whatever branding inc.

on top of his iconic redwhiteblue works, stanley shared with whateverians works unpublished and not seen by the mass.

chungking express movie poster, lan wei photo series, heaven on earth installation, we are the one installation, speechless photo series, impermanence installation, tomorrow post collaborative works, painting by god installation, form is emptiness and the complete heart sutra calligraphed in fadable ink.

regarding a series of photos he shot at yunnan, perhaps it’s the “rituals” behind that inspire us most.

“all photos were taken by a 8×20 camera. imagine the packing, the transporting, the custom clearing, the carrying, the unpacking, the setting-up, the wrapping-up…..and all that would have made one to bring a nice and handy digital camera instead. yet again, they are the rituals that show my respect for the shoot, for the creation of these work pieces,” reiterates anothermountainman.

talking about respect, this blog is written without capital letters, to show respect for our respectful guest.

Better rush for one if you haven’t. You’ll be stunned. Seeing your digital photos printed on paper, and bound as a book.

Well, it’s almost like reading your own blog on your computer vs reading your own book displayed in a book store.

With a product this charming, it still requires branding, to let the targets understand what our client is offering, in an instant.

WHATEVER brand it as XImpress – An express, simple way to impress, in the form of press.

On top of the brand name, logo, Website, Sales Kit, DM, coupon, premium… are created to magnetize more corporate clients and individual users.