Pictures captivate. Words provoke. The synergy sublimes. WHATEVER brands SCape the luxury houses, from the ground up.
No TVCs.
No print ads.
Good.
For these 8 houses are luxury enough to stand on their own. And to be frank, TV and print media may just be too, massive.
Just when the real estate category (if not the whole ad scene) was flooded with over-styled, over-retouched visuals in the last decade that could be coined as “The Soulless Sameness”, WHATEVER believes it’s time to whisper than to shout, especially for Hillcrest Capital Limited, a high end developer that puts excellence on top of everything else.
The branding process is grounded with words, the naming.
Located on Cape Road on the South of Hong Kong Island, the living area with the heritage of the blue blooded, WHATEVER has come up with a name simple enough to remember, relevant enough to convey layered meanings, and special enough to grasp attention.
We name it as SCape 南崎. S for Island South. Cape for Cape Road. Scape for the fascinating scenery. All add up to match perfectly with the 8 luxury houses on a secluded location.
One can see the follow-through in the names of the 8 houses – Azura 天築, Marinus 海閣, Cedrus 森居, Novae 星宅, Seleno 月觀, Bloom 薈墅, Nebula 雲臺 and Serra 山舘 (Personally, I think the Chinese counterparts are even more poetic.) . Brochures and a website are all we have to sell these super-exclusive houses. On top of just featuring beautiful pictures of interiors, WHATEVER mixes them with well-crafted lines to personify SCape house owners as more intellectual, witty, powerful, sensual, and aware of what’s going on in the world.
Just as sought-after as the 8 houses.
